In recent times, the world has witnessed a straining relationship between China and the United States. One of the major issues has been the battle for technological superiority, which has seen the United States impose export controls on key Chinese companies, including the largest chip maker, SMIC. The move has led to the shares of the company plunging, signaling a significant economic impact that the U.S. export controls can have on Chinese businesses.

However, while the export controls rattle large corporations such as SMIC, the impacts on smaller, personal businesses in China may be more significant. China's booming e-commerce market has created a massive demand for personalized products, particularly in the realm of grooming, with personalized shaving mugs being just one example. This demand has given rise to a burgeoning industry, with many small businesses tapping into the new-age markets to sell their wares. However, the export restrictions imposed by the US could significantly impact the export of products such as these, which are the bread and butter of many small businesses in China.

Personalized shaving mugs are a popular item among grooming enthusiasts. They can be personalized with names or designs, thus appealing to customers looking for unique and bespoke grooming equipment. However, with the imposition of export controls, smaller businesses that specialize in creating these personalized shaving mugs will find it hard to export their products, leading to decreased sales and profitability.

Furthermore, many other grooming products such as razors, brushes, and shaving creams that are in high demand in the United States may also face the same fate. The consequences of this could prove catastrophic to the smaller businesses that will bear the brunt of these export controls.

Nevertheless, small businesses can explore alternative markets to sustain their businesses. Rather than rely solely on exports to the United States, companies can turn to other markets in the Asia Pacific region or focus on building their domestic clientele. Businesses can also employ localized advertising and branding strategies to appeal to consumers who prefer locally sourced and produced items.

In conclusion, while the export controls imposed on China's largest chip maker SMIC may seem like a fight between big corporations, it is small businesses that will suffer the impact of these policies the most. However, businesses need not lose hope, as they can adapt to these changes by turning to other markets and employing creative strategies to build brand value and appeal to new markets. For personalized shaving mug manufacturers, there is still room for growth, and businesses that remain proactive in seeking out new opportunities will be best placed to succeed.